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About The 89 Percent Project

The 89 Percent Project is a year-long global journalistic effort to explore a pivotal but little-known fact about climate change: The overwhelming majority of the world’s people — between 80 and 89%, according to recent science — want governments to take stronger action. But that fact is not reflected in our news coverage, which helps explain why the 89% don’t know that they are the global majority.

The 89 Percent Project launches on April 21 with a CCNow Joint Coverage Week focused on the people who comprise this silent climate majority: Who are they? How do their numbers vary across countries and gender and generational lines? What kinds of action do they want governments to take?

Stories

Sentient Media

Young Activists Are Getting Plant-Based on the Menu, for Climate and Animals

Getting restaurants to serve more plant-based food can have big climate impacts.

Amid federal research cuts, some Antarctic tourist cruises are sponsoring scientists

Wealthy adventurers and bucket listers rub shoulders with scientists looking to gather data as funding vanishes under the Trump administration

The Asahi Shimbun

脱炭素はメリット薄い? 日本人の気候意識、行動につなげるには

日本の5人に4人以上が、政府に気候変動対策の強化を求めている。この傾向は、世界全体と同じだ。

Sentient Media

The Vegan vs. Carnivore Narrative Distracts From Climate Action

How food fights fuel conflict instead of solutions

Spotlight

A silent majority of the world’s people wants stronger climate action. It’s time to wake up

About 89% of the public want their governments to do more to tackle the climate crisis – but don’t know they’re the majority

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Resources for Journalists

Global Warming’s Six Americas are distinct audiences within the American public: the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive.
The Peoples’ Climate Vote 2024 is the world’s largest standalone public opinion survey on climate change and the second edition of the Peoples’ Climate Vote global survey.
A representative survey across 125 countries, interviewing nearly 130,000 individuals whose findings reveal widespread support for climate action
An international survey, conducted in a partnership between the Yale Program on Climate Change Communication (YPCCC), Data for Good at Meta, and Rare’s Center for Behavior & the Environment, investigating public climate change knowledge, beliefs, attitudes, policy preferences, and behavior among Facebook users