Spotlight
‘It’s a warning, set to a dance beat’: Jon Batiste on his new song urging climate action 20 years after Katrina
The global music star, whose home town of New Orleans was devastated by the hurricane in 2005, says ‘people power’ can change the world
Read MoreHow You Get Involved
Events
About The 89 Percent Project: The People Behind the Numbers
The 89 Percent Project is a global journalistic effort to explore a pivotal but little-known fact about climate change: The overwhelming majority of the world’s people — between 80 and 89%, according to recent science — want governments to take stronger action. But that fact is not reflected in our news coverage, which helps explain why the 89% don’t know that they are the global majority. The 89 Percent Project launched in April 2025 with a CCNow Joint Coverage Week focused on the people who comprise this silent climate majority.
The second phase began October 26, when newsrooms around the world put faces behind the numbers: Who are the 89%? How do their numbers vary across countries and gender and generational lines? What kinds of action do they want governments to take?
The Guardian, our lead partner in the 89 Percent Project, launched a call-out soliciting stories from their readers. Other newsrooms around the world chipped in too. Check out the Stories section of the site for clips. In addition, CCNow sent out thousands of postcards to people soliciting their 89 Percent stories.
We welcome whatever approach to the story works for your newsroom. Click here for a FAQ about the second phase of the project, or reach out to us directly at editors@coveringclimatenow.org to talk more.
Stories
‘A silent majority’: MPs underestimate support for green policies, study reveals
Exclusive: From solar subsidies to meat taxes, minority rightwing voices appear to drown out the consensus
How Climate Change Has Changed How Companies Advertise
Since the 1940s, advertising has shifted from collective mobilization to individualized guilt tactics
Where the Humanities and Climate Science Collide
Perhaps climate science’s greatest pitfall is its austere lack of emotion. The earth may be suffering, but a graph of rising emissions, an intangible measure, has never been emotionally arousing.
‘Onder het mom van de wereld zien, maken we de aarde nog meer kapot’
Met het vliegtuig op vakantie gaan lijkt voor veel Belgen een evidentie. Toch vliegt slechts 2 à 4% van de wereldbevolking één keer per jaar of meer naar het buitenland. Paradoxaal genoeg zorgt net die kleine groep voor een enorme uitstoot: geen enkele andere manier van reizen heeft zo’n grote klimaatimpact.