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An initiative of Covering Climate Now

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The fact that most of the world’s people want stronger climate measures — but don’t know that most of their fellow citizens agree with them — seems especially newsworthy at a time when some governments and corporations are retreating from climate action even as ferocious heat waves, fires, and floods are harming more and more people and economies. Reporting that highlights how and why this silent climate majority thinks and feels the way it does also seems likely to engage the general public and thus attract more readers, viewers and listeners to our journalism.

The 89 Percent Project is organized around two tent pole events: the Covering Climate Now Joint Coverage Week starting on April 21, and a second Joint Coverage Week in October 2025 in the lead-up to the COP30 UN climate summit in Brazil. CCNow invites journalists and news organizations everywhere to join this effort — by running news stories, collaborating with other newsrooms, joining and organizing public events, amplifying the project’s journalism on social media, and more. CCNow’s lead partners on the project are the Guardian newspaper and the Agence France-Presse global news agency. Additional core partners include: The National Observer (Canada), Deutsche Welle (Germany), Corriere della Sera (Italy), The Asahi Shimbun (Japan), Arab Reporters for Investigative Journalism (Jordan), The Nation (USA), Rolling Stone (USA), Scientific American (USA), and TIME (USA). Your newsroom is also invited to participate, as are independent journalists.

Reach out with questions, press inquiries, or any other way we can help at editors@coveringclimatenow.org.

Media Coverage of The 89 Percent Project