Launching The 89 Percent Project (Sessions 1 & 2)

The 89 Percent Project is a year-long global journalistic effort to explore a pivotal but little-known fact about climate change: The overwhelming majority of the world’s people want their governments to take stronger action. The project launches on April 21 with a week of joint coverage by journalists and newsrooms around the world coinciding with Earth Day. The idea of The 89 Percent Project arose from a slew of recent scientific studies finding that the overwhelming majority of the world’s people — between 80 and 89% — want stronger climate action. This global climate majority, however, does not realize it is the majority; most people think their fellow citizens don’t agree.

CCNow co-founders, Mark Hertsgaard and Kyle Pope, talked about the science behind the 89% number, brainstormed story ideas, explored newsroom collaborations, and more.

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