What is The 89 Percent Project?
The 89 Percent Project is a global media collaboration aimed at highlighting the fact that the vast majority of people in the world care about climate change and want their governments to do something about it. The science behind the project can be found below.
How do I take part?
Any newsroom or journalist can get involved, simply by publishing stories the week of April 21, and again in October, on the theme of the 89%. You’ll be joined by hundreds of other journalists around the world doing the same thing. The hope is that all of the coverage will help focus the world’s attention on climate change’s silent majority.
How much does it cost?
Nothing.
Are there any obligations as part of my participation?
Not really. We want as many newsrooms as possible to take part. We’ve designed a logo that we’ll ask you to use as part of your coverage, so the impact of the collaboration will be felt around the world. It would be great if you’d also make noise about it on social media.
What kinds of stories are required?
There are no requirements. You know what and how many stories are best for your audience. We’ve summarized the science to get you inspired, and we’ll be holding additional webinars so you can hear how your colleagues around the world are approaching the project. We’ve also provided a list of potential story ideas to get you going.
What tagline should we use on 89 Percent stories?
This story is part of The 89 Percent Project, an initiative of the global journalism collaboration Covering Climate Now.
Can we share our stories or republish other outlets’ work?
You can. If you’re already a partner of CCNow, you have access to our Sharing Library, which you can use to offer up or use pieces from other partners. It’s not too late to join as a partner of CCNow to take part. If you don’t want to be a formal partner, that’s fine. Drop us a line when you publish a piece as part of the 89 Percent effort and we’ll spread the word.
How will the impact of this project be measured?
We’ll keep track of who is doing what, but we’ll need your help. Let us know at editors@coveringclimatenow.org what you’re working on, and send us a link when it’s published. We’ll combine that with what we hear from everybody else on a site devoted to the project.
What if I’m not a journalist or newsroom?
We still welcome you to amplify and support the 89 Percent effort. Post about it on social media. Share it with your network. Talk it up to friends and colleagues.
Anything else?
You tell us. Reach out with questions or any other way we can help. Email at editors@coveringclimatenow.org.